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Get ready for the coziest, most comfortable experience this winter with our Black Friday Beanie. This 100 % cotton knit beanie is a snug fit, it's the perfect accessory for any cold-weather activity and looks great with any outfit. Embroided icons on the beanies is cool to get a conversation...

The Beard Struggle's wooden soap saver is a soap dish designed to extend the life of your bar soap while keeping your sink/shower area clean and stylishly organized. Perfectly paired with The Beard Struggle's all-natural Skin Struggle soaps, this soap saver is a must-have addition to your grooming routine.  

Introducing the Steel-It-Up Water Bottle: the stylish and sturdy companion for all your hydration needs. Made from premium stainless steel, it keeps drinks hot or cold for hours. With its leak-proof design, it's ready for any adventure. Upgrade your hydration game today! 💧🦸‍♀️

Introducing the Can Koozie: keep your drinks cool and your hands cozy! Say goodbye to warm beverages with our stylish and secure grip. It's the ultimate accessory for chilled drinks on the go. Get yours now and elevate your sipping experience! 🍻✨

Unleash your inner warrior with The Beard Struggle Viking Storm Bandana. Inspired by the relentless spirit of the ancient Vikings, this bandana embodies the raw energy of the tempestuous seas navigated by these legendary seafarers. This Viking Storm bandana, carefully crafted with a blend of modern fabric technology and classic...

Our steel-cut sharpened premium beard trimming shears are intelligently crafted to meet every beard style and trimming need. The Viking Black Steel Trimming kit will grant you that professional finish you'd expect in the barbershop, but instead in the comfort of your own home. Also included is our limited edition...

Traveling can be a pain in the hair, but you're not in danger of tangling anymore thanks to this durable keychain comb. In addition to our quality-made handcrafted wooden body, we've added an array of bristles that feels like silk on your scalp and makes any tousled locks look fresh...

Introducing the strictly limited edition collaboration beard comb between two brother brands - The Beard Struggle & Beard Muscles. Crafted by hand this comb holds both brother brands logo designs that are clearly carved in solid dark walnut wood, not only does this beard comb look outstanding, but it also...

Microfibre Beard Towel

Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt, and other airborne...

PM2.5 filter replacement designed for The Beard Defender Face Mask. Comes with 25 replacement filters.

The Beard Struggle's Viking Storm Fabric Freshener Spray is a viking-themed solution to keep your clothing and linens smelling fresh and clean. Infused with the popular Viking Storm scent, this fabric spray will invigorate your senses and help you conquer any odors.

Replace your big Viking hands with the exfoliating bristles and soft dimples of the new Face Scrubber!

Introducing our Limited Edition Socks, where comfort meets swagger! Each pair of our Limited Edition Socks delivers a punch of unrivaled comfort, courtesy of top-notch materials that treat your feet like royalty. Slip them on and feel the surge of luxury enveloping every step you take

Black Ragnar Printed Cap. Show off this exclusive hand-drawn cap as you go about your day. This cap is sure to impress with the beautiful and intricate artwork featured on the front.

The F*** PTSD tee is an awesome way to bring awareness, support, and understanding to men who are struggling with mental health. It's perfect because it starts a conversation about what they're going through - no matter how difficult or scary!As symbolized by the many Vikings making up the whole...

Replace your big Viking hands with the exfoliating bristles and soft dimples of the new Face Scrubber!

Number one best smelling beard balm! -Sven B., Verified Customer Do you love trying new scents, but hate the commitment of buying a whole jar?  This beautifully presented little box contains every scent The Beard Struggle offers in handy little scent samplers. Each jar contains 10ml of Warrior's Beard Balm, totaling...

Forge your Viking style with The Beard Struggle's Carbon X Heated Beard Brush! Claim it now and receive a FREE Cologne Sample Kit to awaken your warrior spirit. Master your beard and embrace our legendary scents. Act swiftly, for this offer shall not endure! Elevate your Viking essence today!

The TBS Coffee Mug is the perfect way to show your support for healthy masculine ideals. This ceramic coffee mug features a hand grip and a matte black finish. It holds up to 330ml of your favorite beverage and is microwave and dishwasher-safe.

The Beard Struggles Unscented Revive Bar Beard + Hair Shampoo, the ultimate weapon in your grooming arsenal. Unleash its mighty cleansing power that revitalizes and invigorates your beard and hair, leaving them fresh, strong, and ready to dominate. With its natural ingredients and masculine formula, this shampoo bar is designed for...

UNSCENTED CONDITIONER BAR - Beard + Hair Conditioner Get ready to experience the amazingness of The Beard Struggle's Restore Bar Beard + Hair Conditioner! It's like a magical potion for your beard and hair, making them super soft and awesome. With its special natural ingredients, this unscented bar is perfect for guys...

Experience the power of refreshed & rejuvenated skin with this clarifying powdered foam exfoliator! The gentle exfoliating powder is designed to give you that extra, smooth, clean sensation on your face. Keep your skin in check with Power Clarifying Powdered Foam Exfoliator.  When To Use: Use anytime during the day up...

Our upgraded 2021 Viking Savage v2.0 beard brushes have finally arrived!  Innovatively constructed using a premium quality polished Beechwood handle, each brush comes laser inscribed with our 'The Beard Struggle' Viking emblem as our stamp of quality and approval.  The brushes bristles are sourced and cut from nylon bristle material, that will...

Do you shave like a Viking? Warrior King Kraki carried a supernatural sword named Skofnung, known as “the best of all swords that have been carried in Northern lands.” We’re not sure how practical (or legal) it is to carry a sword today, but you and your beard can still...

Introducing the Njord Wallet 3.0, a premium quality wallet that offers the perfect blend of style and functionality. Designed for the modern man, this wallet boasts a spacious interior that can accommodate all your essentials, yet remains slim and compact, making it easy to carry in your pocket. The wallet...

The must-have kit to look and feel fresh and clean. This is the perfect toolbox for any man who cares about his appearance and hygiene. The products will empower you to stay sharp, clean and well-groomed all the time no matter where you might be. From stainless-steel clippers and scissors...

The most limited edition scent in cologne  Make a statement stand out in the crowd! Get our limited edition cologne crafted with the finest ingredients for a luxurious scent. Make an impression - bold and masculine aroma perfect for any occasion. Don’t miss your chance - only 997 bottles available.   Top...

Unleash the captivating aromas of the ancient North with our Signature Scented Air Fresheners Collection. Consisting of eight unique scents, each air freshener carries its own tale, invigorating your senses and transforming your environment into realms of mythology and valor.

Just hang this air freshener in your car and feel the refreshing smell of Mjölnir Strike. It's made with high-quality density sponge paper, perfect for any area!

Just hang this air freshener in your car and feel the refreshing smell of Fenrir's Wrath. It's made with high-quality density sponge paper, perfect for any area.

Embark on a modern Viking odyssey with The Beard Struggle's Drawstring Bag. This bag seamlessly blends ancient fortitude and contemporary utility, embodying the essence of a fearless warrior's journey. Unleash your inner strength, redefine your style, and lay claim to your Drawstring Bag – a symbol of triumph, versatility, and...

Introducing the sleek and stylish Triple Black Trucker's Hat with the iconic TBS logo. This hat is the ultimate accessory for any man who wants to make a bold statement with his fashion. Its sharp design and attention to detail ensure that you'll turn heads wherever you go. Don't miss...

Introducing the sleek and stylish Triple Black Trucker's Hat with the iconic TBS logo. This hat is the ultimate accessory for any man who wants to make a bold statement with his fashion. Its sharp design and attention to detail ensure that you'll turn heads wherever you go. Don't miss...

The TBS boxers are made with a super soft, quick-dry mesh that is breathable and light-compressing. The design fits the crotch line and has a 3D hammock-shaped pouch that keeps your man parts in place. The waistband is high elasticity and anti-stretch for a comfortable fit.

The TBS boxers are made with a super soft, quick-dry mesh that is breathable and light-compressing. The design fits the crotch line and has a 3D hammock-shaped pouch that keeps your man parts in place. The waistband is high elasticity and anti-stretch for a comfortable fit.FREE with orders over $200USD.

 Forge your path to modern Viking excellence with The Beard Struggle's Bamboo Toothbrush. Embrace the fusion of ancient resilience and cutting-edge sustainability as you conquer both dental hygiene and the world. Unleash your inner warrior, redefine your grooming arsenal, and claim your Bamboo Toothbrush – a symbol of strength, style,...

Embrace the spirit of modern Viking conquest with The Beard Struggle's exclusive Money Clip – Effortlessly melding ancient strength and contemporary style, this clip holds more than just currency; it holds the essence of your ambition. Command your finances with the confidence of a warrior, seize your destiny, and claim...

Metal nose bridge replacement for The Beard Defender Face Mask Comes with 10 nose bridges.

The Black Rain scented candle is perfect for creating a relaxing and atmospheric ambiance in any room. Made with a blend of waxes and oils, the candle releases a delicate Black Rain scent when burned. The bamboo lid helps to keep the candle fragrance contained, making it perfect for use...

Are you looking for a product to help you shape & style your beard? This is for the Viking, who really cares about his appearance and wants to conquer his beard. Don’t let it outgrow you – tame it and turn it into a masterpiece. The Beard and Moustache wax...

Vikings had no time to waste at the barber, and Kraki was no exception. He was too busy making a legend out of himself. Now, we're not saying you'll become a legend if you use this beard shaper... but you'll definitely have enough time to work on it. The best...

Just like a sword should be kept in a scabbard or sheath, resting but ready to be unleashed at any given moment. Introducing, the Oseberg Travel Bag! Named after a famous Viking ship, this luxurious, XXL bag is perfect for carrying and keeping your beard products (they’ll last longer too). It...

Looking for a body wash that's gentle enough for your skin but tough on dirt? Look no further than The Beard Struggle Viking Body Wash! Our luxurious, cologne-grade fragrances are perfect for anyone who wants to feel refreshed and invigorated after a long day. Plus, our cruelty-free and paraben-free formulas...

Rise up & conquer the day knowing that your skin is protected against the elements with this daytime moisturizing cream. When to use: Daily in the morning. How to use: On a clean, dry face, use your fingers to apply a thin layer of the moisturizing day cream. Moisturizers prevent...

Made of PU leather and 420 stainless steel, it is durable and easy to clean. The built-in bottle opener makes it easy to open bottles of beer, wine, or soda.

Draugr Black Sands Blend is a special blend of Robusta, Arabica and Liberica beans. This medium dark roast coffee has a woody, smoky flavor with a hint of dark chocolate. The Philippine Barako and Cocoa add a unique boldness to this blend. The Black Sands Blend is perfect for those...

Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt, and other airborne...

Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt, and other airborne...

Old money meets new design We already protect your beard, now let's help you take care of your bankroll! Unlike any other wallet - this is the real deal. You can expect to feel genuine leather every time you reach for your cash and don't worry if it's raining or...

Free on orders over $100

Our upgraded 2021 Viking Savage v2.0 beard brushes have finally arrived!  Innovatively constructed using a premium quality polished Beechwood handle, each brush comes laser inscribed with our 'The Beard Struggle' Viking emblem as our stamp of quality and approval.  The brushes bristles are sourced and cut from nylon bristle material, that will...

Long, salty sea voyages and gruelling raids have never been easy on Vikings. Sun, wind, pollution, and everything else the environment throws at your face can spell disaster for that beard you’ve spent so much time cultivating. That’s an unfortunate fact that leaves your hair split, thin, and fragile. As...

Just hang this air freshener in your car and feel the refreshing smell of Viking Storm. It's made with high-quality density sponge paper, perfect for any area!