New Products

Just hang this air freshener in your car and feel the refreshing smell of Black Fyr. It's made with high-quality density sponge paper, perfect for any area! FREE with orders over $50USD.

The Viking Roller Brush is the perfect tool for detangling the bushiest beards. Its unique design is also heat-resistant, making this product perfect for styling along with the Carbon X or blow dryer.The bristles are made of high-quality materials that glide through your hair effortlessly, making it the perfect brush for styling...

The TBS boxers are made with a super soft, quick-dry mesh that is breathable and light-compressing. The design fits the crotch line and has a 3D hammock-shaped pouch that keeps your man parts in place. The waistband is high elasticity and anti-stretch for a comfortable fit.FREE with orders over $200USD.

Made of PU leather and 420 stainless steel, it is durable and easy to clean. The built-in bottle opener makes it easy to open bottles of beer, wine, or soda.FREE with orders over $150USD.

The TBS Coffee Mug is the perfect way to show your support for healthy masculine ideals. This ceramic coffee mug features a hand grip and a matte black finish. It holds up to 330ml of your favorite beverage and is microwave and dishwasher-safe.FREE with orders over $250USD.

Draugr Black Sands Blend is a special blend of Robusta, Arabica and Liberica beans. This medium dark roast coffee has a woody, smoky flavor with a hint of dark chocolate. The Philippine Barako and Cocoa add a unique boldness to this blend. The Black Sands Blend is perfect for those...

These amazing products are from the skincare line which includes: detoxifying clay bar, blemish minimizer, day cream, night cream, or exfoliator. It is perfect for anyone who wants to get rid of their skin struggles and have perfect-looking skin. It is made with natural ingredients and there are no harsh...

The F*** PTSD tee is an awesome way to bring awareness, support, and understanding to men who are struggling with mental health. It's perfect because it starts a conversation about what they're going through - no matter how difficult or scary!As symbolized by the many Vikings making up the whole...

The Beard Struggle's leather war bag is the perfect travel companion for those who demand the best of the best. This top-of-the-line bag is expertly crafted from premium leather, and its elegant design makes it a truly luxurious option for those who appreciate high-quality craftsmanship. With plenty of room to...

Introducing the Njord Wallet 3.0, a premium quality wallet that offers the perfect blend of style and functionality. Designed for the modern man, this wallet boasts a spacious interior that can accommodate all your essentials, yet remains slim and compact, making it easy to carry in your pocket. The wallet...