Plasmic Collections

Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt, and other airborne...

FREE with orders over $100USD.

Introducing the first-ever 100% natural beard & hair shield against heat damage. We have formulated a product that will be used in conjunction with our heated beard brush straightener. We are confident that this product will help shield your beard against damage and will be a great addition to your daily routine. Viking Shield...

Day Liquid Tonic - Daytime Beard Oil Moisturize your skin while protecting your beard from harmful hair breakage, dullness, dry skin, and much, much more... Night Liquid Elixir - Nighttime Beard Oil Rejuvenate & lock in moisture while you sleep, so you can wake up to a soft, supple, strong...

Radiance Beard Wash Cleans dirt & excess oils without damaging or drying out your beard. Aloe Vera & Silk Amino Acids reduce itchiness and promotes a fuller and more natural-looking beard. Radiance Beard Conditioner Moisturize and nourish your beard, while straightening wavy, curly, and frizzy hair. Silk amino acids & Apricot...

Long, salty sea voyages and gruelling raids have never been easy on Vikings. Sun, wind, pollution, and everything else the environment throws at your face can spell disaster for that beard you’ve spent so much time cultivating. That’s an unfortunate fact that leaves your hair split, thin, and fragile. As...

Non-greasy, all-day protection, strength & style. Warrior's Beard Balm softens and nourishes your beard! Non-Greasy Formula Soothes + Protects Natural Beeswax Provides Medium-Strength Hold Luxurious Cologne-Grade Fragrances Cruelty-Free, Paraben-Free 50g / 1.76 US. oz. Warrior-Glass™ Jar

 Our Beard Struggle folding beard combs have arrived! Hand crafted from 100% solid African wedge wood they display a natural dark effect without the need for staining with needless chemicals. With elegantly crafted curves this design is as easy on the eye as it is in the palm of your...

Moisturize your skin & protect your beard Moisturize your skin while protecting your beard from, hair breakage, dullness, dry skin and much, much more... Natural Oils Add Softness & Shine Contains No Known DHT Inhibitors Luxurious Cologne-Grade Fragrances Cruelty-Free, Paraben-Free, Vegan-Friendly 30 mL / 1 US. fl. oz. Warrior-Glass™ Bottle...

Shape, style and strengthen your beard and mustache  This is for the Viking, who really cares about his appearance and wants to conquer his beard. Don’t let it outgrow you – tame it and turn it into a masterpiece. The Beard and Moustache wax is the perfect product to have...

Healthy skin isn’t only for the shieldmaidens. In fact, it’s even more important for Viking warriors. After all, a beard is only as good as the face it’s growing on.  Like Yggdrasill, the world tree, your beard needs a solid foundation. Without healthy skin, your beard stands no chance in...

Nourishes & conditions for a softer, healthier beard Packed full of rich natural oils & plant butters, our new Warrior's Beard Butter moisturizes, strengthens & protects your facial hair. Non-greasy low-hold formula Help achieve softer & smoother hair Strengthens your beard Luxurious Cologne-Grade Fragrances Cruelty-Free, Paraben-Free, Vegan-Friendly 50g / 1.76 US....

Free Mystery Beard Defender when you spend $100 or more

Looking to achieve the perfect beard and keep it looking its best? Then you need the Carbon X 3 in 1 Heated Beard Straightening Brush! This revolutionary product lets you tame and styles your beard with ease, giving you a neat, polished look that will turn heads.  What's included: 1x...

FREE with orders over $100USD.

Our upgraded 2021 Viking Savage v2.0 beard brushes have finally arrived!  Innovatively constructed using a premium quality polished Beechwood handle, each brush comes laser inscribed with our 'The Beard Struggle' Viking emblem as our stamp of quality and approval.  The brushes bristles are sourced and cut from nylon bristle material, that will...

TBS Package Protection provides protection for shipments that are lost, broken, or stolen. Add TBS Package Protection to your cart at checkout to enable protection.

Why Choose One Scent When You Can Have Them All? Nothing is more memorable than a beard worthy of the gods, but what sets it apart is the way that beard smells.  What is the hardest choice for all our amazing customers? Choosing which of The Beard Struggle scents is the right...

Growth, or as the Vikings called it, voxtr, was vital in ancient times. From crops to personal improvement, from raiding for more riches to raising children, growth was everywhere. This probably explains the obsession they had with their beards. After all, Viking or not, a long, thick, well-groomed beard requires...

Your favourite scents now in cologne Smell your best all day long with our new concentrated colognes! Up to 24 Hours Wear Time 6x More Concentrated Than Traditional Colognes Alcohol & Paraben Free Cruelty-Free, Vegan-Friendly 15 mL / 0.5 US. fl. oz. Warrior-Glass™ Roller Bottle

Free on orders over $150

Complete Beard Nourishment & Protection The perfect gift for the bearded man in your life, or just for yourself! Promote healthy beard growth Promote softness & shine Lightweight, non-greasy formulas Luxurious Cologne-Grade Fragrances Certified Cruelty-Free, Paraben-Free

Scratching your beard is normal, but it’s not ideal. Think about it — could warriors stand on the battlefield trying to get to that itch? Well, yeah, maybe… But they wouldn’t last long out there.  No, Vikings need to take care of that before they leave the village. And since...

FREE with orders over $150USD.

TBS Treatment For Your Whole Body From now on, The Beard Struggle Viking treatment isn’t just for your beard – it’s for your entire body too! We’re super excited about the Body Wash because we’ve carefully sourced the perfect ingredients and paired them up with our usual scents – this...

Our steel-cut sharpened premium beard trimming shears are intelligently crafted to meet every beard style and trimming need. The Viking Black Steel Trimming kit will grant you that professional finish you'd expect in the barbershop, but instead in the comfort of your own home. Also included is our limited edition...

Deep Clean Without Damaging Your Beard. Cleans dirt & excess oils without damaging or drying out your beard. Aloe Vera & Silk Amino Acids reduce itchiness, soften, and promotes a fuller and more natural looking beard Cleanse & Nourish For A Softer, Smoother Beard Luxurious Cologne-Grade™ Fragrances Cruelty-Free, Paraben-Free, Vegan-Friendly 240...

One large beard ring in solid brass with the Thor Hammer Rune and our brand logo. In Norse mythology, Thor is the god of thunder and his hammer (called Mjölnir) has the power of lightning. Vikings have been wearing rings in their beard for years, whether for decorative reasons or functionally,...

Number one best smelling beard balm! -Sven B., Verified Customer Why Choose One Scent When You Can Have Them All? Warriors Beard Balm soothes skin and nourishes your beard. This beautifully presented little box contains every scent The Beard Struggle offers in handy little scent samplers. Each jar contains 10ml of...

Moisturise your skin. Protect your beard. Looking to grow a softer, healthier better-looking beard? You’ve arrived. This is the ultimate collection of all-natural beard care and grooming products for the modern-day Viking. Promote healthy beard growth Prevent split ends Luxurious Cologne-Grade Fragrances Certified Cruelty-Free, Paraben Free

Moisturize your skin. Protect your beard. Lock in moisture while you sleep, so you can wake up to a soft, supple, strong beard. Natural Oils Add Softness & Shine Contains No Known DHT Inhibitors Luxurious Cologne-Grade Fragrances Certified Cruelty-Free, Paraben-Free, Vegan-Friendly 30 mL / 1 US. fl. oz. Warrior-Glass™ Bottle...

Just like a sword should be kept in a scabbard or sheath, resting but ready to be unleashed at any given moment. Introducing, the Oseberg Travel Bag! Named after a famous Viking ship, this luxurious, XXL bag is perfect for carrying and keeping your beard products (they’ll last longer too). It...

Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt, and other airborne...

What Is The Cologne Oil Sampler Kit? This is the perfect package for the Viking who likes a little variety — or wants to find his signature scent. But it’s not your typical alcohol-based, spray-on cologne. After all, true Vikings would never waste mead just to smell good. How It Works...

Here’s what makes this elixir work like a blessing from Gefjun, the goddess of agriculture and abundance herself... The secret to it all lies in Follicle Acceleration Matrix™, our unique combination of scientifically researched ingredients that work together to: Help promote a healthier beard Promote thicker, more resistant hairs +...

Vikings had no time to waste at the barber, and Kraki was no exception. He was too busy making a legend out of himself. Now, we're not saying you'll become a legend if you use this beard shaper... but you'll definitely have enough time to work on it. The best...

Old money meets new design We already protect your beard, now let's help you take care of your bankroll! Unlike any other wallet - this is the real deal. You can expect to feel genuine leather every time you reach for your cash and don't worry if it's raining or...

A Softer, Healthier Beard. No Frizz. Moisturize and nourish your beard, while straightening wavy, curly, and frizzy hair. Silk amino acids & Apricot kernel oil provide intense hydration, resulting in a softer, smoother and healthier looking beard. Cleanse & Nourish For A Softer, Smoother Beard Luxurious Cologne-Grade Fragrances Cruelty-Free, Paraben...

Do you shave like a Viking? Warrior King Kraki carried a supernatural sword named Skofnung, known as “the best of all swords that have been carried in Northern lands.” We’re not sure how practical (or legal) it is to carry a sword today, but you and your beard can still...

Protect, Straighten & Nourish Your Beard Promotes a fuller and more natural-looking beard Promote softness & shine Lightweight, non-greasy formulas Helps prevent split ends Luxurious Cologne-Grade™ Fragrances Certified Cruelty-Free, Paraben-Free All orders will ship with a CARBONX heated beard brush.

FREE with orders over $200USD.

Picture this for a second… It’s 160 AD, and you’re facing the fjord. Soon, you’ll be taking the longship down south for a gold-filled raid. Nothing like some good old-fashioned pillaging, feasting, and mead to round out your day.  There’s just one problem: your beard isn’t battle-ready. You’re actually feeling...

Expert Beard Care Products For Greenlanders The perfect gift for the bearded man in your life, or just for yourself! Promote healthy beard growth Promote softness & shine Lightweight, non-greasy formulas Luxurious Cologne-Grade Fragrances Certified Cruelty-Free, Paraben-Free

Metal nose bridge replacement for The Beard Defender Face Mask Comes with 10 nose bridges.

They say a Viking is nothing without his blade… But it takes on a whole new meaning when talking about the one and only Seax ― known for being the all-around handy utility tool the Norse swore by. It could chop, slice, peel, and of course, stab as smooth as...

Introducing the strictly limited edition collaboration beard comb between two brother brands - The Beard Struggle & Beard Muscles. Crafted by hand this comb holds both brother brands logo designs that are clearly carved in solid dark walnut wood, not only does this beard comb look outstanding, but it also...

You’ve got the beard, now get the ring. Not just any ring though, this is a limited edition ring built out of white brass. No exchanges or returns on rings. Material: Solid White Brass

The complete routine is worthy of a Viking. Properly care for your skin the way you do your beard.  Contains: Defy- Clay Cleansing Bar RISE- Day Moisturizing Cream CRASH- Night Moisturizing Cream PRIME- Blemish Minimizer FREE Face Scrubber FREE Microfiber Towel

 Contains: Limited Edition Ragnar Hat Limited Edition Ragnar Tee  

Get ready to grow a phenomenal beard The Origin Kit contains everything you need to grow a beard that even Odin himself would be envious of. Each of the products in this kit has been carefully selected to synergistically work together to promote rapid healthy beard growth. Helps promote a...

Show off your dedication to becoming a modern-day Viking

Keep your comb pristine like a freshly-sharpened sword, and charge into battle with your most important weapon ready at your side (we don’t know about you, but we routinely do battle with our combs) with the all-new Slidrir Comb Holster. COMPOSITION: Full-grained cowhide (Crazy horse leather)

PM2.5 filter replacement designed for The Beard Defender Face Mask. Comes with 25 replacement filters.

When you belong to an organization that fills you with pride the way the MVB fills it's members with pride, you can never run out of ways to show your support. Our hand held devices are a huge part of our lives lately, so why not attach the MVB's most...

Dare to defy dirt, grime & aging with this detoxifying clay cleansing bar.  When to use: 1-2x per day in the morning and/or evening, every day How to use: Use like regular bar soap but for your face! With the bar in hand, use lukewarm water to wet the cleansing...

Every journey starts with the first step. Kraki knew this when he assembled his 120 men and 12 berserkers to claim the gold stolen by Aðils. Without proper preparation, he would’ve been lost. The same goes for your beard. Our luxurious pre-shave oil blend softens the skin and beard, the...

 Contains: Brand Viking Shirt Brand VIking Beanie Keychain Comb Comic Book Brand Viking Wristband 1% Better Pin Notice: The shirt sizes are 2 sizes smaller than normal. For example, if you are normally a size M you should order an XL. Please use the size chart to avoid size problems

Free Mystery Beard Defender when you spend $150 or more

Gift Cards never expire and carry no fees. Redeemable towards any products for The Beard Struggle Electronically Delivered

Black Ragnar Printed Cap. Show off this exclusive hand-drawn cap as you go about your day. This cap is sure to impress with the beautiful and intricate artwork featured on the front.

The Brand Viking crest represents our togetherness and our battle to defend our brotherhood. This snapback make you an official part of The Beard Struggle Viking brotherhood. Great Quality Green under brim (not seen in images) Official Brand Viking Snapback

The Pinnacle of Beard Care Systems Promotes a fuller and more natural looking beard Promotes softness & shine Lightweight, non-greasy formulas May reduce beard hair loss Helps reduce split ends  Luxurious Cologne-Grade Fragrances Certified Cruelty-Free, Paraben-Free All orders will ship with a CARBONX Heated Beard Brush

Be The Viking Your Kid Thinks You Are! This limited-edition apparel combo is specially designed for fathers that want to embody good Viking values and set an excellent example for their kids.  Contains: Limited Edition Father's Day Hat Limited Edition Father's Day Tee  Tee-Shirt size is standard fit. No need to order larger...

Join us in supporting men's health by sporting this unique black-on-black NOSHAVE hat.  Grow awareness by growing your beard! Profits from this hat will be donated to men's health charities.

For the man who is perfecting his day and night routine. Contains:  Rise: Day Moisturizing Cream Defy: Clay Cleansing Bar Crash: Night Moisturizing Cream FREE: Face Scrubber FREE: Microfiber Towel Whether you are getting ready to conquer the day ahead or rest and rejuvenate, these moisturizers will work their magic...

Growth, or as the Vikings called it, "voxtr," was vital in ancient times. From crops to personal improvement, from raiding for more riches to raising children, growth was everywhere. This probably explains the obsession they had with their beards. After all, Viking or not, a long, thick, well-groomed beard requires...

We are excited to bring you our special gift Set! This luxurious set includes our high-quality, unique Viking-inspired products that are precisely what any dad who wants the perfect gift could ask for. Our products are elegant and effective, making them the go-to choice for any man. Our Odin's Gift Box includes: Viking...

Your favourite scents now in cologne Smell your best all day long with our new concentrated colognes! Up to 24 Hours Wear Time 6x More Concentrated Than Traditional Colognes Alcohol & Paraben Free Cruelty-Free, Vegan-Friendly 15 mL / 0.5 US. fl. oz. Warrior-Glass™ Roller Bottle

Replace your big Viking hands with the exfoliating bristles and soft dimples of the new Face Scrubber!

Free Mystery Beard Defender when you spend $200 or more

Rise up & conquer the day knowing that your skin is protected against the elements with this daytime moisturizing cream. When to use: Daily in the morning. How to use: On a clean, dry face, use your fingers to apply a thin layer of the moisturizing day cream. Moisturizers prevent...

What’s the key to a GREAT shower? Knowing you got your beard, your body, and your spirit as clean as can be! The Beard Struggle “Power Clean” Bundle is fit for a powerlifter. FIVE integrated products combine to give you the ideal cleansing and conditioning treatment every time you shower....

Experience the power of refreshed & rejuvenated skin with this clarifying powdered foam exfoliator! The gentle exfoliating powder is designed to give you that extra, smooth, clean sensation on your face. Keep your skin in check with Power Clarifying Powdered Foam Exfoliator.  When To Use: Use anytime during the day up...

The easiest start to your morning and routine. A quick cleanse with the DEFY Cleansing bar, the moisturizing protection of our RISE Day Cream and spot treatment with PRIME. Contains:  Rise- Day Moisturizing Cream Defy- Clay Cleansing Bar Prime- Blemish Minimizer FREE - Microfiber Towel

Crash for the night knowing that your skin is being intensely hydrated & restored while you sleep by this nighttime moisturizing cream. When to use: Daily in the evening How to use: On a clean dry face, use your fingers to apply a thin layer of cream to your face....

The Beard Struggle's leather war bag is the perfect travel companion for those who demand the best of the best. This top-of-the-line bag is expertly crafted from premium leather, and its elegant design makes it a truly luxurious option for those who appreciate high-quality craftsmanship. With plenty of room to...

This ring is for those who are unapologetically committed to improvement for improvement's sake. It is for those who rather than waiting for a reason, take charge & get sh*t done. Wear this ring every day as a reminder to commit yourself today to the struggle and keep pushing forward, far beyond what...

Say goodbye to blemishes & inflammation, and hello to skin in its prime with this soothing blemish minimizer facial serum. When to use: As needed after washing face with Defy or Power, before heavier creams such as RISE or CRASH. How to use: Gently massage a thin layer of gel...

The perfect wind-down experience to finish your day. Always wash your face before bed. Then use Crash to keep it moist and promote healing all night long. Contains: Defy: Clay Cleansing Bar Crash: Night Moisturizing Cream  

Here’s what makes this elixir work like a blessing from Gefjun, the goddess of agriculture and abundance herself... The secret to it all lies in Follicle Acceleration Matrix™, our unique combination of scientifically researched ingredients that work together to: Promotes a fuller and more natural looking beard Promote thicker, more...

This t-shirt marks the 1-year anniversary of The Midgard Vikings Brotherhood, but more than that, this t-shirt symbolizes the struggles that many men out there have gone through in the past years.The world has gone through an incredible shift, and this has been felt very deeply by men across the...

Comes in a pack with 5 replacement blades.  Perfectly fits the Seax Razor.

It was a long and difficult journey, but Ragnar and his army made it to England successfully. This T-shirt is a tribute to their achievement and a reminder that anything is possible if you set your mind to it. This shirt is perfect for those who appreciate history, or for...

The complete routine is worthy of a Viking. Properly care for your skin the way you do your beard.  Contains: Defy- Clay Cleansing Bar RISE- Day Moisturizing Cream CRASH- Night Moisturizing Cream PRIME- Blemish Minimizer FREE Face Scrubber FREE Microfiber Towel

When you belong to an organization that fills you with pride the way the MVB fills it's members with pride, you can never run out of ways to show your support. Keep the keys to your castle or vehicle together while representing the Brotherhood that gives so many men out...

Moistures your skin. Protect your beard. Have you ever wanted to take care of both your skin and beard but only had the money for one? Defy Detoxifying Clay Bar: Dare to defy dirt, grime & aging with this detoxifying clay cleansing bar.  Day Tonic Beard Oil: Moisturize your skin while protecting...

Traveling can be a pain in the hair, but you're not in danger of tangling anymore thanks to this durable keychain comb. In addition to our quality-made handcrafted wooden body, we've added an array of bristles that feels like silk on your scalp and makes any tousled locks look fresh...

If you're looking to take your selfcare grooming game up a notch, look no further than The Personal Armoury Kit.  The Personal Armoury Kit contains everything you need to keep your facial hair in check. From the perfect razor, all of our top selling products like trimming kit, shave oil and beard shaping tools- this...

Here’s what makes this elixir work like a blessing from Gefjun, the goddess of agriculture and abundance herself... The secret to it all lies in Follicle Acceleration Matrix™, our unique combination of scientifically researched ingredients that work together to: Help promote a healthier beard Promote thicker, more resistant hairs +...

Away from home? The Mag X™ quick connect USB charging cable is perfect for charging your Carbon X on those long voyages at sea.† Get up to 40 minutes of continuous straightening power!

Introducing the first-ever 100% natural beard & hair shield against heat damage. We have formulated a product that will be used in conjunction with our heated beard brush straightener. We are confident that this product will help shield your beard against damage and will be a great addition to your daily routine. Viking Shield...

The USB adaptor is available for 3 Regions North America, EU and GB. A perfect replacement or travel accessory for your wireless needs. 

Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt, and other airborne...

Standing like a victorious Viking warrior on the included Mag X™ quick connect charging base, Carbon X is ready to go to battle against curly, creased & unruly beard hairs at a moment’s notice.

Be The Viking Your Kid Thinks You Are! This limited-edition apparel combo is specially designed for fathers that want to embody good Viking values and set an excellent example for their kids.  Contains: Limited Edition Father's Day Hat Limited Edition Father's Day Tee  Tee-Shirt size is standard fit. No need to order larger sizes.