A recent market research study suggests that beards are still on the increase in 2017, whilst other products such as men's razors and skin care moisturising lotions have hit a bump in the road, although the industry experts are calling this a minor blip.
In the UK alone the market on such products have simply ''stalled'' as beards of all shapes and sizes continue to grow in popularity upon the faces of many men, leaving certain 'unnamed' brands in a limbo on what steps to take next. Although sales have not dropped at an alarming rate, they have hit a concerning stall which have big boss executives scratching their heads in disbelief. Considering the male skincare and grooming industry was booming in 2013 making one of the largest gross net profits globally, it is a huge shake and wake up call for certain brands and companies. I still struggle to understand these brands lack of evolution and moving forward with the times, as whenever I visit a convenience store the first thing you'll see are shelves stacked high with anything and everything to support and further promote men to shave off their stubble. Instead of working against the beard, why not support it? Beards have continuously grown (pun totally intended!) in popularity each year and show no signs of derailing anytime soon, despite what the media would like you to think. Beards are not a 'trend', 'fad' or anything of the sort, but instead are viewed by most as a personal lifestyle choice made by the beholder. It's not like waking up in the morning and picking out what to wear for the day. Growing a beard takes a lot of hard work, time and dedication. Ask any bearded fellow and he will tell you the exact same.
Thankfully here at 'The Beard Struggle' we have these issues sorted for you all, as we create everything you could possibly need to support you and your awesome beard regardless of it's shape, style and size. From handcrafted flip style beard combs, to beard wash and conditioners, we stock anything and everything to help optimise your furry face forever more. If you haven't done so already be sure to take a moment to visit our exclusive online store and check out our range of products for yourself. Read our honest loyal customer feedback forms and view our recently launched 'TBS' apparel range and tell us what you think!
That wraps things up for today's beard blog my furry faced Brothers and beardy admirers. As always let us have your thoughts, comments and feedback in the section you'll find provided below this post.
And until next time, Beard on Brothers, Beard on...