Plasmic Collections

Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt, and other airborne...

Known for being the only beard brush with a heated hair pick and easily holdable design, our Væringjar 3-In-1 Heated Beard Brush will volumize, smoothen, and straighten your beard.

Introducing the first-ever 100% natural beard & hair shield against heat damage. We have formulated a product that will be used in conjunction with our heated beard brush straightener. We are confident that this product will help shield your beard against damage and will be a great addition to your daily routine. Viking Shield...

Long, salty sea voyages and gruelling raids have never been easy on Vikings. Sun, wind, pollution, and everything else the environment throws at your face can spell disaster for that beard you’ve spent so much time cultivating. That’s an unfortunate fact that leaves your hair split, thin, and fragile. As...

  Our Beard Struggle folding beard combs have arrived! Hand crafted from 100% solid African wedge wood they display a natural dark effect without the need for staining with needless chemicals. With elegantly crafted curves this design is as easy on the eye as it is in the palm of...

Healthy skin isn’t only for the shieldmaidens. In fact, it’s even more important for Viking warriors. After all, a beard is only as good as the face it’s growing on.  Like Yggdrasill, the world tree, your beard needs a solid foundation. Without healthy skin, your beard stands no chance in...

Shape, style and strengthen your beard and mustache  This is for the Viking, who really cares about his appearance and wants to conquer his beard. Don’t let it outgrow you – tame it and turn it into a masterpiece. The Beard and Moustache wax is the perfect product to have...

Our upgraded 2021 Viking Savage v2.0 beard brushes have finally arrived!  Innovatively constructed using a premium quality polished Beechwood handle, each brush comes laser inscribed with our 'The Beard Struggle' Viking emblem as our stamp of quality and approval.  The brushes bristles are sourced and cut from nylon bristle material, that will...

Radiance Beard Wash Cleans dirt & excess oils without damaging or drying out your beard. Aloe Vera & Silk Amino Acids fight inflammation, reduce itchiness, prevent beard dandruff, and may help to repair sun damage. Radiance Beard Conditioner Moisturize and nourish your beard, while straightening wavy, curly, and frizzy hair....

Day Liquid Tonic - Daytime Beard Oil Moisturise your skin while protecting your beard from harmful UV rays, dandruff, hair breakage, dullness, dry flakes, and much, much more... Night Liquid Elixir - Nighttime Beard Oil Rejuvenate & lock in moisture while you sleep, so you can wake up to a...

Free on orders over $100

Our steel-cut sharpened premium beard trimming shears are intelligently crafted to meet every beard style and trimming need. The Viking Black Steel Trimming kit will grant you that professional finish you'd expect in the barbershop, but instead in the comfort of your own home. Also included is our limited edition...

The must-have kit to look and feel fresh and clean. This is the perfect toolbox for any man who cares about his appearance and hygiene. The products will empower you to stay sharp, clean and well-groomed all the time no matter where you might be. From stainless-steel clippers and scissors...

Black Friday Sale: Buy one. Get one FREE! Discount will be reflected in cart. Sorry! BOGO offers cannot be combined with any other promotions or discount codes. Growth, or as the Vikings called it, "voxtr," was vital in ancient times. From crops to personal improvement, from raiding for more riches...

Nourishes & conditions for a softer, healthier beard Packed full of antioxidant-rich natural oils & plant butters, our new Warrior's Beard Butter moisturises, strengthens & protects your facial hair. Non-greasy low-hold formula Soothes dry, itchy skin & beard dandruff Protects your beard from UV damage Increases collagen for softer, smoother...

Non-greasy all-day protection, strength & style. Warriors Beard Balm soothes dry itchy skin, nourishes your beard hairs & protects against UV damage. New & Improved 2021 Formula Non-Greasy Formula Soothes + Protects Natural Beeswax Provides Medium-Strength Hold Luxurious Cologne-Grade Fragrances Cruelty-Free, Paraben Free 50g / 1.76 US. oz. Warrior-Glass™ Jar

Just like a sword should be kept in a scabbard or sheath, resting but ready to be unleashed at any given moment. Introducing, the Oseberg War Bag! Named after a famous Viking ship, this luxurious, XXL bag is perfect for carrying and keeping your beard products (they’ll last longer too)....

Moisturise your skin & protect your beard Moisturise your skin while protecting your beard from harmful UV rays, dandruff, hair breakage, dullness, dry flakes, and much, much more... New & Improved 2021 Formula Natural Oils Add Softness & Shine Contains No Known DHT Inhibitors Luxurious Cologne-Grade Fragrances Cruelty-Free, Paraben Free,...

Scratching your beard is normal, but it’s not ideal. Think about it — could warriors stand on the battlefield trying to get to that itch? Well, yeah, maybe… But they wouldn’t last long out there.  No, Vikings need to take care of that before they leave the village. And since...

What Is The Cologne Oil Sampler Kit? This is the perfect package for the Viking who likes a little variety — or wants to find his signature scent. But it’s not your typical alcohol-based, spray-on cologne. After all, true Vikings would never waste mead just to smell good. How It Works...

Old money meets new design We already protect your beard, now let's help you take care of your bankroll! Unlike any other wallet - this is the real deal. You can expect to feel genuine leather every time you reach for your cash and don't worry if it's raining or...

The Kraki kit is the real deal. I've never had a closer, smoother shave in my life, and to think I did it at home instead of spending money at a barber. I'll never go back. -Daniel A., Verified Customer Do you shave like a Viking? Warrior King Kraki carried...

Black Friday Sale: Buy one. Get one FREE! Discount will be reflected in cart. Sorry! BOGO offers cannot be combined with any other promotions or discount codes. Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2...

Free on orders over $150

Traveling can be a pain in the hair, but you're not in danger of tangling anymore thanks to this durable keychain comb. In addition to our quality-made handcrafted wooden body, we've added an array of bristles that feels like silk on your scalp and makes any tousled locks look fresh...

Black Friday Sale: Buy one. Get one FREE! Discount will be reflected in cart. Sorry! BOGO offers cannot be combined with any other promotions or discount codes. Here’s what makes this elixir work like a blessing from Gefjun, the goddess of agriculture and abundance herself... The secret to it all...

Complete Beard Nourishment & Protection The perfect gift for the bearded man in your life, or just for yourself! Promote healthy beard growth Fight itchy beard-druff Promote softness & shine Lightweight, non-greasy formulas Destroy split ends for good Luxurious Cologne-Grade Fragrances Certified Cruelty-Free, Paraben Free

Picture this for a second… It’s 160 AD, and you’re facing the fjord. Soon, you’ll be taking the longship down south for a gold-filled raid. Nothing like some good old-fashioned pillaging, feasting, and mead to round out your day.  There’s just one problem: your beard isn’t battle-ready. You’re actually feeling...

TBS Treatment For Your Whole Body From now on, The Beard Struggle Viking treatment isn’t just for your beard – it’s for your entire body too! We’re super excited about the Body Wash because we’ve carefully sourced the perfect ingredients and paired them up with our usual scents – this...

Introducing the strictly limited edition collaboration beard comb between two brother brands - The Beard Struggle & Beard Muscles. Crafted by hand this comb holds both brother brands logo designs that are clearly carved in solid dark walnut wood, not only does this beard comb look outstanding, but it also...

Moisturise your skin. Protect your beard. Looking to grow a softer, healthier better-looking beard? You’ve arrived. This is the ultimate collection of all-natural beard care and grooming products for the modern-day Viking. Promote healthy beard growth Fight itchy beard-druff Destroy split ends for good Luxurious Cologne-Grade Fragrances Certified Cruelty-Free, Paraben...

Protect, Straighten & Nourish Your Beard Promote healthy beard growth Fight itchy beard-druff Promote softness & shine Lightweight, non-greasy formulas Destroy split ends for good Luxurious Cologne-Grade™ Fragrances Certified Cruelty-Free, Paraben Free All orders will ship with a GOLD heated beard brush.

Free with orders over $200

Deep Clean Without Damaging Your Beard. Cleans dirt & excess oils without damaging or drying out your beard. Aloe Vera & Silk Amino Acids fight inflammation, reduce itchiness, prevent beard dandruff, and may help to repair sun damage. Cleanse & Nourish For A Softer, Smoother Beard Luxurious Cologne-Grade™ Fragrances Cruelty-Free,...

Number one best smelling beard balm! -Sven B., Verified Customer Why Choose One Scent When You Can Have Them All? Warriors Beard Balm soothes dry itchy skin, nourishes your beard hairs & protects against UV damage. This beautifully presented little box contains every scent The Beard Struggle offers in handy...

Keep your comb pristine like a freshly-sharpened sword, and charge into battle with your most important weapon ready at your side (we don’t know about you, but we routinely do battle with our combs) with the all-new Slidrir Comb Holster. COMPOSITION: Full-grained cowhide (Crazy horse leather)

Moisturise your skin. Protect your beard. Lock in moisture while you sleep, so you can wake up to a soft, supple, strong beard. New & Improved 2021 Formula Natural Oils Add Softness & Shine Contains No Known DHT Inhibitors Luxurious Cologne-Grade Fragrances Certified Cruelty-Free, Paraben Free, Vegan-Friendly 30 mL /...

They say a Viking is nothing without his blade… But it takes on a whole new meaning when talking about the one and only Seax ― known for being the all-around handy utility tool the Norse swore by. It could chop, slice, peel, and of course, stab as smooth as...

Metal nose bridge replacement for The Beard Defender Face Mask Comes with 10 nose bridges.

A Softer, Healthier Beard. No Frizz. Moisturize and nourish your beard, while straightening wavy, curly, and frizzy hair. Silk amino acids & Apricot kernel oil provide intense hydration, resulting in a softer, smoother and healthier looking beard. Cleanse & Nourish For A Softer, Smoother Beard Luxurious Cologne-Grade Fragrances Cruelty-Free, Paraben...

Free on orders over $250

Every journey starts with the first step. Kraki knew this when he assembled his 120 men and 12 berserkers to claim the gold stolen by Aðils. Without proper preparation, he would’ve been lost. The same goes for your beard. Our luxurious pre-shave oil blend softens the skin and beard, the...

Get ready to grow a phenomenal beard The Origin Kit contains everything you need to grow a beard that even Odin himself would be envious of. Each of the products in this kit have been carefully selected to synergistically work together to promote rapid healthy beard growth. Promotes faster &...

Free on orders over $300

PM2.5 filter replacement designed for The Beard Defender Face Mask. Comes with 25 replacement filters.

Show off your dedication to becoming a modern-day Viking

Gift Cards never expire and carry no fees. Redeemable towards any products for The Beard Struggle

Free on orders over $200USD

The Pinnacle of Beard Care Systems Promotes faster & healthier beard growth Fills in patchiness & bald spots Dramatically reduce beard hair loss Fights itchy beard-druff Promotes softness & shine Lightweight, non-greasy formulas Destroy split ends for good Luxurious Cologne-Grade Fragrances Certified Cruelty-Free, Paraben Free All orders will ship with...

Join us in supporting men's health by sporting this unique black-on-black NOSHAVE hat.  Grow awareness by growing your beard! Profits from this hat will be donated to men's health charities.

Get ready to grow a phenomenal beard The Origin Kit contains everything you need to grow a beard that even Odin himself would be envious of. Each of the products in this kit have been carefully selected to synergistically work together to promote rapid healthy beard growth. Promotes faster &...

Number one best smelling beard balm! -Sven B., Verified Customer Why Choose One Scent When You Can Have Them All? Warriors Beard Balm soothes dry itchy skin, nourishes your beard hairs & protects against UV damage. This beautifully presented little box contains every scent The Beard Struggle offers in handy...

Number one best smelling beard balm! -Sven B., Verified Customer Why Choose One Scent When You Can Have Them All? Warriors Beard Balm soothes dry itchy skin, nourishes your beard hairs & protects against UV damage. This beautifully presented little box contains every scent The Beard Struggle offers in handy...