Plasmic Collections

Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt, and other airborne...

FREE with orders over $100USD.

Introducing the first-ever 100% natural beard & hair shield against heat damage – our new Viking Shield Heat Protectant Spray! We are confident that this product will help shield your beard against damage and will be a great addition to your daily routine. The Heat Shield Spray is packed with natural...

Let the legend of your beard grow with every drop. - The Beard Struggle Day Liquid Tonic Keep your beard looking good all day! Our natural oils help protect against dryness, breakage, and flakes. Plus, it keeps your beard moisturized and healthy. Night Liquid Elixir Our special blend of natural oils...

Radiance Beard Wash Looking for a way to clean your beard without damaging or drying it out? Look no further than Radiance Beard Wash. Aloe vera and silk amino acids work together to reduce itchiness and promote a fuller, more natural-looking beard. Plus, the unique formula is gentle enough for...

Looking for an all-natural, non-greasy beard balm that will keep your beard soft and healthy? Warrior's Beard Balm is perfect for you! Made with natural beeswax, it provides medium-strength hold while still being gentle on your skin. Plus, the luxurious cologne-grade fragrances will make you smell great all day long! Each...

Long, salty sea voyages and gruelling raids have never been easy on Vikings. Sun, wind, pollution, and everything else the environment throws at your face can spell disaster for that beard you’ve spent so much time cultivating. That’s an unfortunate fact that leaves your hair split, thin, and fragile. As...

Looking for a product that can both moisturize your skin and protect your beard? Then look no further than our Day Liquid Tonic Beard Oil, This unique product contains natural oils that add softness and protects your beard from, hair breakage, dullness, dry skin, and more... Plus, it is free of...

Are you looking for a product to help you shape & style your beard? This is for the Viking, who really cares about his appearance and wants to conquer his beard. Don’t let it outgrow you – tame it and turn it into a masterpiece. The Beard and Moustache wax...

 Our Beard Struggle folding beard combs have arrived! Hand crafted from 100% solid African wedge wood they display a natural dark effect without the need for staining with needless chemicals. With elegantly crafted curves this design is as easy on the eye as it is in the palm of your...

FREE Beard Oil or Shampoo with orders over $95USD.

Do you want to achieve a softer & healthier beard? Do you want to achieve a softer, healthier beard? Then look no further than our new Warrior's Beard Butter. Our Beard Butter is packed full of rich natural oils and plant butter that will moisturize, strengthen and protect your facial...

Looking for the best way to keep your beard looking its finest? Then you need the Carbon X 3 in 1 Heated Beard Straightening Brush! This revolutionary product lets you tame and styles your beard with ease, giving you a neat, polished look that will turn heads.  What's included: 1x...

Healthy skin isn’t only for the shieldmaidens. In fact, it’s even more important for Viking warriors. After all, a beard is only as good as the face it’s growing on.  Like Yggdrasill, the world tree, your beard needs a solid foundation. Without healthy skin, your beard stands no chance in...

Our upgraded 2021 Viking Savage v2.0 beard brushes have finally arrived!  Innovatively constructed using a premium quality polished Beechwood handle, each brush comes laser inscribed with our 'The Beard Struggle' Viking emblem as our stamp of quality and approval.  The brushes bristles are sourced and cut from nylon bristle material, that will...

Free Mystery Beard Defender when you spend $100 or more

Why Choose One Scent When You Can Have Them All? Nothing is more memorable than a beard worthy of the gods, but what sets it apart is the way that beard smells.  What is the hardest choice for all our amazing customers? Choosing which of The Beard Struggle scents is the right...

Growth, or as the Vikings called it, voxtr, was vital in ancient times. From crops to personal improvement, from raiding for more riches to raising children, growth was everywhere. This probably explains the obsession they had with their beards. After all, Viking or not, a long, thick, well-groomed beard requires...

These amazing products are from the skincare line which includes: detoxifying clay bar, blemish minimizer, day cream, night cream, or exfoliator. It is perfect for anyone who wants to get rid of their skin struggles and have perfect-looking skin. It is made with natural ingredients and there are no harsh...

Your favourite scents are now in cologne Looking for a fragrance that will keep you smelling great all day? Our new concentrated cologne oils is perfect for you! With up to 24 hours of wear time, they are sure to keep you smelling your best. Our colognes are also 6x...

TBS Package Protection provides protection for shipments that are lost, broken, or stolen. Add TBS Package Protection to your cart at checkout to enable protection.

Looking for a way to nourish and protect your beard? Then look no further! This kit comes complete with our luxurious products to help you achieve the perfect beard. Our lightweight, non-greasy formulas are designed to promote healthy beard growth while leaving your beard soft and healthy. Our products are...

The Beard Scrubber is the perfect tool for exfoliating your skin and keeping your beard healthy. Made with silicone bristles, it is hygienic and easy to clean. The scrubber helps to remove dead skin cells and unclog pores, allowing your beard to grow healthy and strong. used in conjunction with...

The must-have kit to look and feel fresh and clean. This is the perfect toolbox for any man who cares about his appearance and hygiene. The products will empower you to stay sharp, clean and well-groomed all the time no matter where you might be. From stainless-steel clippers and scissors...

Looking for a body wash that's gentle enough for your skin but tough on dirt? Look no further than The Beard Struggle Viking Body Wash! Our luxurious, cologne-grade fragrances are perfect for anyone who wants to feel refreshed and invigorated after a long day. Plus, our cruelty-free and paraben-free formulas...

Looking for a way to clean your beard without damaging it?  Look no further than our Radiance Beard Wash. This cleanser is formulated with aloe vera and silk amino acids to reduce itchiness, soften your beard, and promote a fuller, more natural look. Plus, our cologne-grade fragrances will leave you...

Free on orders over $150

FREE with orders over $150USD.

Number one best smelling beard balm! -Sven B., Verified Customer Do you love trying new scents, but hate the commitment of buying a whole jar?  This beautifully presented little box contains every scent The Beard Struggle offers in handy little scent samplers. Each jar contains 10ml of Warrior's Beard Balm, totaling...

Don't let your beard suffer from dryness, itchiness, redness, or flakes any longer.. Wake up to a soft, supple beard that's full of moisture with our Night Liquid Elixir Beard Oil. This rich, conditioning oil is packed with natural oils that add softness and shine while you sleep. It also...

Our steel-cut sharpened premium beard trimming shears are intelligently crafted to meet every beard style and trimming need. The Viking Black Steel Trimming kit will grant you that professional finish you'd expect in the barbershop, but instead in the comfort of your own home. Also included is our limited edition...

Are you ready for an ultimate beard? The Ultimate Kit is the perfect way to get a luxurious, healthy beard. This all-natural kit includes a beard wash, conditioner, oils, balm, butter, brush & comb, and everything you need to take care of your facial hair. The gentle formula promotes healthy...

One large beard ring in solid brass with the Thor Hammer Rune and our brand logo. In Norse mythology, Thor is the god of thunder and his hammer (called Mjölnir) has the power of lightning. Vikings have been wearing rings in their beard for years, whether for decorative reasons or functionally,...

Take advantage of this special offer and see for yourself why 100,000+ men trust The Beard Struggle to keep them looking & smelling their best every single day. Natural Oils Moisturise & Protect Your beard FREE from all known DHT Inhibitors Luxurious Cologne-Grade Fragrances Cruelty-Free, Paraben Free, Vegan-Friendly 9 x 5...

What Is The Cologne Oil Sampler Kit? This is the perfect package for the Viking who likes a little variety — or wants to find his signature scent. But it’s not your typical alcohol-based, spray-on cologne. After all, true Vikings would never waste mead just to smell good. How It Works...

Looking for a way to keep your beard soft, healthy, and frizz-free? Look no further than Radiance Beard Conditioner! Our unique blend of silk amino acids and apricot kernel oil work together to deeply moisturize and nourish your beard, resulting in a softer, smoother, and healthier-looking beard. Plus, our cologne-grade...

Here’s what makes this elixir work like a blessing from Gefjun, the goddess of agriculture and abundance herself... The secret to it all lies in Follicle Acceleration Matrix™, our unique combination of scientifically researched ingredients that work together to: Help promote a healthier beard Promote thicker, more resistant hairs +...

Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt, and other airborne...

Old money meets new design We already protect your beard, now let's help you take care of your bankroll! Unlike any other wallet - this is the real deal. You can expect to feel genuine leather every time you reach for your cash and don't worry if it's raining or...

Made of PU leather and 420 stainless steel, it is durable and easy to clean. The built-in bottle opener makes it easy to open bottles of beer, wine, or soda.FREE with orders over $150USD.

The Inferno Kit is a core kit for anyone looking to go all in on their beard! It includes our oils, balm, butter, wash, conditioner, brush, heat spray, and the popular Carbon X heated beard straightener. This powerful combination will promote a fuller and more natural-looking beard while also helping...

Are you looking for a re-up with all the essentials? Look no further than The Greenlander Bundle. It comes with our Beard Balm, Beard Butter, Day & Night Beard Oil, Beard Wash, and Beard Conditioner. This routine will keep your beard looking luxurious. Not to mention, it promotes healthy beard...

Do you shave like a Viking? Warrior King Kraki carried a supernatural sword named Skofnung, known as “the best of all swords that have been carried in Northern lands.” We’re not sure how practical (or legal) it is to carry a sword today, but you and your beard can still...

Just hang this air freshener in your car and feel the refreshing smell of Black Fyr. It's made with high-quality density sponge paper, perfect for any area! FREE with orders over $50USD.

Picture this for a second… It’s 160 AD, and you’re facing the fjord. Soon, you’ll be taking the longship down south for a gold-filled raid. Nothing like some good old-fashioned pillaging, feasting, and mead to round out your day.  There’s just one problem: your beard isn’t battle-ready. You’re actually feeling...

Get ready for the coziest, most comfortable experience this winter with our Black Friday Beanie. This 100 % cotton knit beanie is a snug fit, it's the perfect accessory for any cold-weather activity and looks great with any outfit. Embroided icons on the beanies is cool to get a conversation...

FREE with orders over $200USD.

Metal nose bridge replacement for The Beard Defender Face Mask Comes with 10 nose bridges.

Show off your dedication to becoming a modern-day Viking

Unleash the Confidence within you! Black Fyr Bundle is only available for a limited time and we ONLY have 997 Bundles! Get ready for something extraordinary: Black Fyr is a limited-edition fragrance with unparalleled masculine charm. Unleash that special, unique edge! Top Notes Bergamot (Calabria, Italy), Cedarwood, Lemon (Sicily), Petitgrain Middle Notes Geranium...

Our upgraded 2021 Viking Savage v2.0 beard brushes have finally arrived!  Innovatively constructed using a premium quality polished Beechwood handle, each brush comes laser inscribed with our 'The Beard Struggle' Viking emblem as our stamp of quality and approval.  The brushes bristles are sourced and cut from nylon bristle material, that will...

Draugr Black Sands Blend is a special blend of Robusta, Arabica and Liberica beans. This medium dark roast coffee has a woody, smoky flavor with a hint of dark chocolate. The Philippine Barako and Cocoa add a unique boldness to this blend. The Black Sands Blend is perfect for those...

Dare to defy dirt, grime & aging with this detoxifying clay cleansing bar.  When to use: 1-2x per day in the morning and/or evening, every day How to use: Use like regular bar soap but for your face! With the bar in hand, use lukewarm water to wet the cleansing...

Get ready to grow a phenomenal beard The Origin Kit contains everything you need to grow a beard that even Odin himself would be envious of. Each of the products in this kit has been carefully selected to synergistically work together to promote rapid healthy beard growth. Helps promote a...

Introducing the strictly limited edition collaboration beard comb between two brother brands - The Beard Struggle & Beard Muscles. Crafted by hand this comb holds both brother brands logo designs that are clearly carved in solid dark walnut wood, not only does this beard comb look outstanding, but it also...

Keep your comb pristine like a freshly-sharpened sword, and charge into battle with your most important weapon ready at your side (we don’t know about you, but we routinely do battle with our combs) with the all-new Slidrir Comb Holster. COMPOSITION: Full-grained cowhide (Crazy horse leather)

The Viking Roller Brush is the perfect tool for detangling the bushiest beards. Its unique design is also heat-resistant, making this product perfect for styling along with the Carbon X or blow dryer.The bristles are made of high-quality materials that glide through your hair effortlessly, making it the perfect brush for styling...

PM2.5 filter replacement designed for The Beard Defender Face Mask. Comes with 25 replacement filters.

Every journey starts with the first step. Kraki knew this when he assembled his 120 men and 12 berserkers to claim the gold stolen by Aðils. Without proper preparation, he would’ve been lost. The same goes for your beard. Our luxurious pre-shave oil blend softens the skin and beard, the...

The Njord Wallet is a high-quality, premium leather wallet that is spacious, cleverly designed, and extremely slim. It's the perfect wallet for those who want to travel light but still have plenty of space for their cards and cash. The sleek, smooth leather exterior is both luxurious and stylish, making...

Do you have trouble keeping your beard looking and smelling great? Do you use different products for different parts of your beard care routine? The Beard Essential Kit has everything you need to take care of your beard in one place. With the wash and conditioner, beard balm, and night...

The TBS boxers are made with a super soft, quick-dry mesh that is breathable and light-compressing. The design fits the crotch line and has a 3D hammock-shaped pouch that keeps your man parts in place. The waistband is high elasticity and anti-stretch for a comfortable fit.FREE with orders over $200USD.

Welcome to our special gift box, Odin's Gift Set! This luxurious set includes our high-quality, unique Viking-inspired products that are precisely what any man who wants the perfect gift could ask for. Our products are elegant and effective, making them the go-to choice for any man. This gift set comes...

Gift Cards never expire and carry no fees. Redeemable towards any products for The Beard Struggle Electronically Delivered

Free Mystery Beard Defender when you spend $150 or more

If you're looking for the best of the best when it comes to beard care, look no further than the Apex Bundle. This top-of-the-line system includes everything you need to promote a fuller, more natural-looking beard. It also helps reduce split ends and may even reduce hair loss. Best of...

Replace your big Viking hands with the exfoliating bristles and soft dimples of the new Face Scrubber!

What’s the key to a GREAT shower? Knowing you got your beard, your body, and your spirit as clean as can be! The Beard Struggle “Power Clean” Bundle is fit for a powerlifter. FIVE integrated products combine to give you the ideal cleansing and conditioning treatment every time you shower....

Black Ragnar Printed Cap. Show off this exclusive hand-drawn cap as you go about your day. This cap is sure to impress with the beautiful and intricate artwork featured on the front.

The TBS Coffee Mug is the perfect way to show your support for healthy masculine ideals. This ceramic coffee mug features a hand grip and a matte black finish. It holds up to 330ml of your favorite beverage and is microwave and dishwasher-safe.FREE with orders over $250USD.

Rise up & conquer the day knowing that your skin is protected against the elements with this daytime moisturizing cream. When to use: Daily in the morning. How to use: On a clean, dry face, use your fingers to apply a thin layer of the moisturizing day cream. Moisturizers prevent...

The Beard Struggle's leather war bag is the perfect travel companion for those who demand the best of the best. This top-of-the-line bag is expertly crafted from premium leather, and its elegant design makes it a truly luxurious option for those who appreciate high-quality craftsmanship. With plenty of room to...

The USB adaptor is available for 3 Regions North America, EU and GB. A perfect replacement or travel accessory for your wireless needs. 

The most limited edition scent in cologne  Make a statement stand out in the crowd! Get our limited edition cologne crafted with the finest ingredients for a luxurious scent. Make an impression - bold and masculine aroma perfect for any occasion. Don’t miss your chance - only 997 bottles available.   Top...

Experience the power of refreshed & rejuvenated skin with this clarifying powdered foam exfoliator! The gentle exfoliating powder is designed to give you that extra, smooth, clean sensation on your face. Keep your skin in check with Power Clarifying Powdered Foam Exfoliator.  When To Use: Use anytime during the day up...

Comes in a pack with 5 replacement blades.  Perfectly fits the Seax Razor.

Free Mystery Beard Defender when you spend $200 or more

Unleash the Alpha in you Introducing our NEW Black Fyr Scented Body Wash, designed for the modern man on the go. Infused with a bold masculine scent, this body wash will leave you feeling refreshed and invigorated with its rich lather and hydrating formula, suitable for daily use and perfect for...

Vikings had no time to waste at the barber, and Kraki was no exception. He was too busy making a legend out of himself. Now, we're not saying you'll become a legend if you use this beard shaper... but you'll definitely have enough time to work on it. The best...

The F*** PTSD tee is an awesome way to bring awareness, support, and understanding to men who are struggling with mental health. It's perfect because it starts a conversation about what they're going through - no matter how difficult or scary!As symbolized by the many Vikings making up the whole...

Traveling can be a pain in the hair, but you're not in danger of tangling anymore thanks to this durable keychain comb. In addition to our quality-made handcrafted wooden body, we've added an array of bristles that feels like silk on your scalp and makes any tousled locks look fresh...

Introducing the first-ever 100% natural beard & hair shield against heat damage. We have formulated a product that will be used in conjunction with our heated beard brush straightener. We are confident that this product will help shield your beard against damage and will be a great addition to your daily routine. Viking Shield...

Are you looking for a product to help you shape & style your beard like a boss? Introducing our Black Fyr Scented Beard Wax, formulated to tame and style even the wildest of beards. Infused with a bold masculine scent, this premium wax nourishes and protects your beard, leaving it soft and...

Away from home? The Mag X™ quick connect USB charging cable is perfect for charging your Carbon X on those long voyages at sea.† Get up to 40 minutes of continuous straightening power!

Upgrade the Black Fyr Bundle & Save BIG! SPECIAL OFFER! Upgrade your experience & save BIG with the Black Fyr Deluxe Upgrade! Take advantage of this incredible offer and get an amazing 30% off when purchasing the bundle. Don’t miss out on owning these exclusive products - act fast before it’s...

Vikings had no time to waste at the barber, and Kraki was no exception. He was too busy making a legend out of himself. Now, we're not saying you'll become a legend if you use this beard shaper... but you'll definitely have enough time to work on it. The best...

It was a long and difficult journey, but Ragnar and his army made it to England successfully. This T-shirt is a tribute to their achievement and a reminder that anything is possible if you set your mind to it. This shirt is perfect for those who appreciate history, or for...

The USB adaptor is available for 3 Regions North America, EU and GB. A perfect replacement or travel accessory for your wireless needs. 

Expert Beard Care Products For Greenlanders The perfect gift for the bearded man in your life, or just for yourself! Promote healthy beard growth Promote softness & shine Lightweight, non-greasy formulas Luxurious Cologne-Grade Fragrances Certified Cruelty-Free, Paraben-Free

The most limited edition scent in cologne  Buy this Cologne Bundle and get a FREE Black Fyr Scented Candle Make a statement stand out in the crowd! Get our limited edition cologne crafted with the finest ingredients for a luxurious scent. Make an impression - bold and masculine aroma perfect for any...

Standing like a victorious Viking warrior on the included Mag X™ quick connect charging base, Carbon X is ready to go to battle against curly, creased & unruly beard hairs at a moment’s notice.

Number one best smelling beard balm! -Sven B., Verified Customer Get Both Balm & Oil Sampler kit at a ridiculous offer, while supplies last! This beautifully presented little box contains every scent The Beard Struggle offers in handy little scent samplers. Scents included: Alfheim's Forests, Vanir's Wisdom, Aesir's Triumph, Viking...

Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt, and other airborne...