New Products

Our upgraded 2021 Viking Savage v2.0 beard brushes have finally arrived!  Innovatively constructed using a premium quality polished Beechwood handle, each brush comes laser inscribed with our 'The Beard Struggle' Viking emblem as our stamp of quality and approval.  The brushes bristles are sourced and cut from nylon bristle material, that will...

Shape, style and strengthen your beard and mustache  This is for the Viking, who really cares about his appearance and wants to conquer his beard. Don’t let it outgrow you – tame it and turn it into a masterpiece. The Beard and Moustache wax is the perfect product to have...

We already protect your beard, now let's help you take care of your bankroll! Unlike any other wallet - this is the real deal. You can expect to feel genuine leather every time you reach for your cash and don't worry if it's raining or you drop it, the wax...

This isn’t just about protecting you. It’s about defending your family, friends, and everybody around you. The Viking shield is easy to wear, comfortable, and high quality. Plus, we’ve created an awesome Viking design so you can enjoy putting these shields on.Since the dawn of the Viking civilization, all Vikings have...

Thor the Viking god of thunder, this ring is modeled after brand Viking @thorrosland. No exchanges or returns on rings. Material: Solid White Brass

You’ve got the beard, now get the ring. Not just any ring though, this is a limited edition ring built out of white brass. No exchanges or returns on rings. Material: Solid White Brass

Known for being the only beard brush with a heated hair pick and easily holdable design, our Væringjar 2-In-1 Heated Beard Brush will volumize, smoothen, and straighten your beard.