Discounts Apply
Growth, or as the Vikings called it, "voxtr," was vital in ancient times. From crops to personal improvement, from raiding for more riches to raising children, growth was everywhere. This probably explains the obsession they had with their beards. After all, Viking or not, a long, thick, well-groomed beard requires...
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Your favourite scents now in cologne
Smell your best all day long with our new concentrated colognes!
Up to 24 Hours Wear Time
6x More Concentrated Than Traditional Colognes
Alcohol & Paraben Free
Cruelty-Free, Vegan-Friendly
15 mL / 0.5 US. fl. oz. Warrior-Glass™ Roller Bottle
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TBS Treatment For Your Whole Body From now on, The Beard Struggle Viking treatment isn’t just for your beard – it’s for your entire body too! We’re super excited about the Body Wash because we’ve carefully sourced the perfect ingredients and paired them up with our usual scents – this...
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Deep Clean Without Damaging Your Beard. Cleans dirt & excess oils without damaging or drying out your beard. Aloe Vera & Silk Amino Acids fight inflammation, reduce itchiness, prevent beard dandruff, and may help to repair sun damage. Cleanse & Nourish For A Softer, Smoother Beard Luxurious Cologne-Grade™ Fragrances Cruelty-Free,...
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Protect, Straighten & Nourish Your Beard
Promote healthy beard growth
Fight itchy beard-druff
Promote softness & shine
Lightweight, non-greasy formulas
Destroy split ends for good
Luxurious Cologne-Grade™ Fragrances
Certified Cruelty-Free, Paraben Free
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A Softer, Healthier Beard. No Frizz. Moisturize and nourish your beard, while straightening wavy, curly, and frizzy hair. Silk amino acids & Apricot kernel oil provide intense hydration, resulting in a softer, smoother and healthier looking beard. Cleanse & Nourish For A Softer, Smoother Beard Luxurious Cologne-Grade Fragrances Cruelty-Free, Paraben...
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Radiance Beard Wash Cleans dirt & excess oils without damaging or drying out your beard. Aloe Vera & Silk Amino Acids fight inflammation, reduce itchiness, prevent beard dandruff, and may help to repair sun damage. Radiance Beard Conditioner Moisturize and nourish your beard, while straightening wavy, curly, and frizzy hair....
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Complete Beard Nourishment & Protection
The perfect gift for the bearded man in your life, or just for yourself!
Promote healthy beard growth
Fight itchy beard-druff
Promote softness & shine
Lightweight, non-greasy formulas
Destroy split ends for good
Luxurious Cologne-Grade Fragrances
Certified Cruelty-Free, Paraben Free
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Moisturise your skin. Protect your beard. Looking to grow a softer, healthier better-looking beard? You’ve arrived. This is the ultimate collection of all-natural beard care and grooming products for the modern-day Viking. Promote healthy beard growth Fight itchy beard-druff Destroy split ends for good Luxurious Cologne-Grade Fragrances Certified Cruelty-Free, Paraben...
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Shape, style and strengthen your beard and mustache This is for the Viking, who really cares about his appearance and wants to conquer his beard. Don’t let it outgrow you – tame it and turn it into a masterpiece. The Beard and Moustache wax is the perfect product to have...
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The Pinnacle of Beard Care Systems Promotes faster & healthier beard growth Fills in patchiness & bald spots Dramatically reduce beard hair loss Fights itchy beard-druff Promotes softness & shine Lightweight, non-greasy formulas Destroy split ends for good Luxurious Cologne-Grade Fragrances Certified Cruelty-Free, Paraben Free If you order a gold...
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Exotic, fearless, and powerful, the Vaeringjar were the only mercenary unit in history whose exploits can be counted in centuries. Formidable, durable, and enduring, these fearless axe-bearing warriors are where we drew our inspiration for our original Vaeringjar 3-in-1 Heated Beard Brush. With Carbon X, we’ve taken everything that made...
Join us in supporting men's health by sporting this unique black-on-black NOSHAVE hat.
Grow awareness by growing your beard!
Profits from this hat will be donated to men's health charities.
Why Choose One Scent When You Can Have Them All? Nothing is more memorable than a beard worthy of the gods, but what sets it apart is the way that beard smells. What is the hardest choice for all our amazing customers? Choosing which of The Beard Struggle scents is the right...
Save $33.95 USD
Protect, Straighten & Nourish Your Beard
Promotes a fuller and more natural-looking beard
Promote softness & shine
Lightweight, non-greasy formulas
Helps prevent split ends
Luxurious Cologne-Grade™ Fragrances
Certified Cruelty-Free, Paraben-Free
All orders will ship with a GOLD heated beard brush.
Nourishes & conditions for a softer, healthier beard Packed full of rich natural oils & plant butters, our new Warrior's Beard Butter moisturizes, strengthens & protects your facial hair. Non-greasy low-hold formula Help achieve softer & smoother hair Strengthens your beard Luxurious Cologne-Grade Fragrances Cruelty-Free, Paraben-Free, Vegan-Friendly 50g / 1.76 US....
TBS Treatment For Your Whole Body From now on, The Beard Struggle Viking treatment isn’t just for your beard – it’s for your entire body too! We’re super excited about the Body Wash because we’ve carefully sourced the perfect ingredients and paired them up with our usual scents – this...
Non-greasy, all-day protection, strength & style.
Warrior's Beard Balm softens and nourishes your beard!
Non-Greasy Formula Soothes + Protects
Natural Beeswax Provides Medium-Strength Hold
Luxurious Cologne-Grade Fragrances
Cruelty-Free, Paraben-Free
50g / 1.76 US. oz. Warrior-Glass™ Jar
Moisturize your skin. Protect your beard. Lock in moisture while you sleep, so you can wake up to a soft, supple, strong beard. Natural Oils Add Softness & Shine Contains No Known DHT Inhibitors Luxurious Cologne-Grade Fragrances Certified Cruelty-Free, Paraben-Free, Vegan-Friendly 30 mL / 1 US. fl. oz. Warrior-Glass™ Bottle...
Save $24.98 USD
Get ready to grow a phenomenal beard The Origin Kit contains everything you need to grow a beard that even Odin himself would be envious of. Each of the products in this kit has been carefully selected to synergistically work together to promote rapid healthy beard growth. Helps promote a...
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Number one best smelling beard balm! -Sven B., Verified Customer Why Choose One Scent When You Can Have Them All? Warriors Beard Balm soothes skin and nourishes your beard. This beautifully presented little box contains every scent The Beard Struggle offers in handy little scent samplers. Each jar contains 10ml of...
A Softer, Healthier Beard. No Frizz. Moisturize and nourish your beard, while straightening wavy, curly, and frizzy hair. Silk amino acids & Apricot kernel oil provide intense hydration, resulting in a softer, smoother and healthier looking beard. Cleanse & Nourish For A Softer, Smoother Beard Luxurious Cologne-Grade Fragrances Cruelty-Free, Paraben...
Save $3.99 USD
Radiance Beard Wash Cleans dirt & excess oils without damaging or drying out your beard. Aloe Vera & Silk Amino Acids reduce itchiness and promotes a fuller and more natural-looking beard. Radiance Beard Conditioner Moisturize and nourish your beard, while straightening wavy, curly, and frizzy hair. Silk amino acids & Apricot...
Deep Clean Without Damaging Your Beard. Cleans dirt & excess oils without damaging or drying out your beard. Aloe Vera & Silk Amino Acids reduce itchiness, soften, and promotes a fuller and more natural looking beard Cleanse & Nourish For A Softer, Smoother Beard Luxurious Cologne-Grade™ Fragrances Cruelty-Free, Paraben-Free, Vegan-Friendly 240...
Save $89.88 USD
The Pinnacle of Beard Care Systems
Promotes a fuller and more natural looking beard
Promotes softness & shine
Lightweight, non-greasy formulas
May reduce beard hair loss
Helps reduce split ends
Luxurious Cologne-Grade Fragrances
Certified Cruelty-Free, Paraben-Free
All orders will ship with a GOLD heated beard brush
Save $22.95 USD
Complete Beard Nourishment & Protection
The perfect gift for the bearded man in your life, or just for yourself!
Promote healthy beard growth
Promote softness & shine
Lightweight, non-greasy formulas
Luxurious Cologne-Grade Fragrances
Certified Cruelty-Free, Paraben-Free
Save $3.99 USD
Day Liquid Tonic - Daytime Beard Oil Moisturize your skin while protecting your beard from harmful hair breakage, dullness, dry skin, and much, much more... Night Liquid Elixir - Nighttime Beard Oil Rejuvenate & lock in moisture while you sleep, so you can wake up to a soft, supple, strong...
Save $32.93 USD
Moisturise your skin. Protect your beard.
Looking to grow a softer, healthier better-looking beard? You’ve arrived. This is the ultimate collection of all-natural beard care and grooming products for the modern-day Viking.
Promote healthy beard growth
Prevent split ends
Luxurious Cologne-Grade Fragrances
Certified Cruelty-Free, Paraben Free
Moisturize your skin & protect your beard Moisturize your skin while protecting your beard from, hair breakage, dullness, dry skin and much, much more... Natural Oils Add Softness & Shine Contains No Known DHT Inhibitors Luxurious Cologne-Grade Fragrances Cruelty-Free, Paraben-Free, Vegan-Friendly 30 mL / 1 US. fl. oz. Warrior-Glass™ Bottle...
Metal nose bridge replacement for The Beard Defender Face Mask
Comes with 10 nose bridges.
PM2.5 filter replacement designed for The Beard Defender Face Mask.
Comes with 25 replacement filters.
Save $18.00 USD
They say a Viking is nothing without his blade… But it takes on a whole new meaning when talking about the one and only Seax ― known for being the all-around handy utility tool the Norse swore by. It could chop, slice, peel, and of course, stab as smooth as...
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A hat for the Midgard Vikings Brotherhood that comes in a comfortable flexifit one-size-fits-all.
Wear it with pride and show your support for this organization of men who better their lives and communities. You can be the most stylish modern-day Viking in Midgard!
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This handmade solid 925 sterling silver ring features a Norse-inspired helm of awe design that is bold and masculine but decidedly modernized with clean lines. A worthy accessory to conquer any day of the week!
No exchanges or returns on rings.
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This ring is for those who are unapologetically committed to improvement for improvement's sake. It is for those who rather than waiting for a reason, take charge & get sh*t done. Wear this ring every day as a reminder to commit yourself today to the struggle and keep pushing forward, far beyond what...
Traveling can be a pain in the hair, but you're not in danger of tangling anymore thanks to this durable keychain comb. In addition to our quality-made handcrafted wooden body, we've added an array of bristles that feels like silk on your scalp and makes any tousled locks look fresh...
Scratching your beard is normal, but it’s not ideal. Think about it — could warriors stand on the battlefield trying to get to that itch? Well, yeah, maybe… But they wouldn’t last long out there. No, Vikings need to take care of that before they leave the village. And since...
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Look, we know Vikings didn’t have silicone. Or at least, we don’t think they did. But if it was common, we can guarantee they’d use this Body Scrubber. After all, cleanliness is next to godliness. And this is as close as you’ll get to that squeaky clean you could only...
Growth, or as the Vikings called it, "voxtr," was vital in ancient times. From crops to personal improvement, from raiding for more riches to raising children, growth was everywhere. This probably explains the obsession they had with their beards. After all, Viking or not, a long, thick, well-groomed beard requires...
Here’s what makes this elixir work like a blessing from Gefjun, the goddess of agriculture and abundance herself... The secret to it all lies in Follicle Acceleration Matrix™, our unique combination of scientifically researched ingredients that work together to: Help promote a healthier beard Promote thicker, more resistant hairs +...
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What Is The Cologne Oil Sampler Kit? This is the perfect package for the Viking who likes a little variety — or wants to find his signature scent. But it’s not your typical alcohol-based, spray-on cologne. After all, true Vikings would never waste mead just to smell good. How It Works...
Every journey starts with the first step. Kraki knew this when he assembled his 120 men and 12 berserkers to claim the gold stolen by Aðils. Without proper preparation, he would’ve been lost. The same goes for your beard. Our luxurious pre-shave oil blend softens the skin and beard, the...
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Great things come to those who wait to get it. Whether it's cold outside or you just want to get cozy, why not do it in a hoodie that looks good, feels good, and actually means something. What you wear represents you – so what do your clothes say about your personality?...
Save $12.50 USD
The Midgard Vikings Brotherhood is a charity organization dedicated to providing service and supporting its member's communities and charities around the globe.
Learn more about the brotherhood here: https://www.thebeardstruggle.com/midgard-vikings
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All proceeds donated to the PTSD Foundation of America.
Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt, and other airborne...
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Picture this for a second… It’s 160 AD, and you’re facing the fjord. Soon, you’ll be taking the longship down south for a gold-filled raid. Nothing like some good old-fashioned pillaging, feasting, and mead to round out your day. There’s just one problem: your beard isn’t battle-ready. You’re actually feeling...
Keep your comb pristine like a freshly-sharpened sword, and charge into battle with your most important weapon ready at your side (we don’t know about you, but we routinely do battle with our combs) with the all-new Slidrir Comb Holster.
COMPOSITION: Full-grained cowhide (Crazy horse leather)
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Vikings had no time to waste at the barber, and Kraki was no exception. He was too busy making a legend out of himself. Now, we're not saying you'll become a legend if you use this beard shaper... but you'll definitely have enough time to work on it. The best...
Save $19.99 USD
The Kraki kit is the real deal. I've never had a closer, smoother shave in my life, and to think I did it at home instead of spending money at a barber. I'll never go back. -Daniel A., Verified Customer Do you shave like a Viking? Warrior King Kraki carried...
Our upgraded 2021 Viking Savage v2.0 beard brushes have finally arrived! Innovatively constructed using a premium quality polished Beechwood handle, each brush comes laser inscribed with our 'The Beard Struggle' Viking emblem as our stamp of quality and approval. The brushes bristles are sourced and cut from nylon bristle material, that will...
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Wear this and unleash your inner Viking! Here at The Beard Struggle, we like to wear our hearts on our sleeves – we are super proud of who we are both inside and out. On the outside, we have our beards, on the inside, we have our passion, our commitment...
The must-have kit to look and feel fresh and clean. This is the perfect toolbox for any man who cares about his appearance and hygiene. The products will empower you to stay sharp, clean and well-groomed all the time no matter where you might be. From stainless-steel clippers and scissors...
Shape, style and strengthen your beard and mustache This is for the Viking, who really cares about his appearance and wants to conquer his beard. Don’t let it outgrow you – tame it and turn it into a masterpiece. The Beard and Moustache wax is the perfect product to have...
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Healthy skin isn’t only for the shieldmaidens. In fact, it’s even more important for Viking warriors. After all, a beard is only as good as the face it’s growing on. Like Yggdrasill, the world tree, your beard needs a solid foundation. Without healthy skin, your beard stands no chance in...
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The most badass t-shirt we have ever designed! For us, it’s No-Shave November all year round. We like to have big beards, not clean-shaven faces – that’s just not our way. To show our passion for being bearded men, we created this awesome T-Shirt design. This exclusive design is unique,...
Old money meets new design We already protect your beard, now let's help you take care of your bankroll! Unlike any other wallet - this is the real deal. You can expect to feel genuine leather every time you reach for your cash and don't worry if it's raining or...
The gold standard and official TBS trucker hats have finally arrived! Wear it with pride and honor.Also check out our stealth TBS trucker: https://www.thebeardstruggle.com/products/tbs-stealth-trucker
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The Brand Viking crest represents our togetherness and our battle to defend our brotherhood. This snapback make you an official part of The Beard Struggle Viking brotherhood.
Great Quality
Green under brim (not seen in images)
Official Brand Viking Snapback
Just like a sword should be kept in a scabbard or sheath, resting but ready to be unleashed at any given moment. Introducing, the Oseberg War Bag! Named after a famous Viking ship, this luxurious, XXL bag is perfect for carrying and keeping your beard products (they’ll last longer too)....
One large beard ring in solid brass with the Thor Hammer Rune and our brand logo. In Norse mythology, Thor is the god of thunder and his hammer (called Mjölnir) has the power of lightning. Vikings have been wearing rings in their beard for years, whether for decorative reasons or functionally,...
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Thor the Viking god of thunder, this ring is modeled after brand Viking @thorrosland.
No exchanges or returns on rings.
Material: Solid White Brass
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You’ve got the beard, now get the ring. Not just any ring though, this is a limited edition ring built out of white brass.
No exchanges or returns on rings.
Material: Solid White Brass
Introducing the first-ever 100% natural beard & hair shield against heat damage. We have formulated a product that will be used in conjunction with our heated beard brush straightener. We are confident that this product will help shield your beard against damage and will be a great addition to your daily routine. Viking Shield...
Known for being the only beard brush with a heated hair pick and easily holdable design, our Væringjar 3-In-1 Heated Beard Brush will volumize, smoothen, and straighten your beard.
Save $10.00 USD
Long, salty sea voyages and gruelling raids have never been easy on Vikings. Sun, wind, pollution, and everything else the environment throws at your face can spell disaster for that beard you’ve spent so much time cultivating. That’s an unfortunate fact that leaves your hair split, thin, and fragile. As...
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Our steel-cut sharpened premium beard trimming shears are intelligently crafted to meet every beard style and trimming need. The Viking Black Steel Trimming kit will grant you that professional finish you'd expect in the barbershop, but instead in the comfort of your own home. Also included is our limited edition...
Introducing the strictly limited edition collaboration beard comb between two brother brands - The Beard Struggle & Beard Muscles. Crafted by hand this comb holds both brother brands logo designs that are clearly carved in solid dark walnut wood, not only does this beard comb look outstanding, but it also...
Gift Cards never expire and carry no fees.
Redeemable towards any products for The Beard Struggle
Save $5.00 USD
Our Beard Struggle folding beard combs have arrived! Hand crafted from 100% solid African wedge wood they display a natural dark effect without the need for staining with needless chemicals. With elegantly crafted curves this design is as easy on the eye as it is in the palm of...