Apparel + Merch
Save $15.00 USD

Black Ragnar Printed Cap. Show off this exclusive hand-drawn cap as you go about your day. This cap is sure to impress with the beautiful and intricate artwork featured on the front.
Save $17.00 USD

Embrace the spirit of modern Viking conquest with The Beard Struggle's exclusive Money Clip – Effortlessly melding ancient strength and contemporary style, this clip holds more than just currency; it holds the essence of your ambition. Command your finances with the confidence of a warrior, seize your destiny, and claim...
Save $8.00 USD

Unleash the captivating aromas of the ancient North with our Signature Scented Air Fresheners Collection. Consisting of eight unique scents, each air freshener carries its own tale, invigorating your senses and transforming your environment into realms of mythology and valor.
Save $18.00 USD

Introducing the sleek and stylish Triple Black Trucker's Hat with the iconic TBS logo. This hat is the ultimate accessory for any man who wants to make a bold statement with his fashion. Its sharp design and attention to detail ensure that you'll turn heads wherever you go. Don't miss...
Save $7.50 USD

The TBS boxers are made with a super soft, quick-dry mesh that is breathable and light-compressing. The design fits the crotch line and has a 3D hammock-shaped pouch that keeps your man parts in place. The waistband is high elasticity and anti-stretch for a comfortable fit. Introducing our Limited Edition...
Save $13.00 USD

The TBS boxers are made with a super soft, quick-dry mesh that is breathable and light-compressing. The design fits the crotch line and has a 3D hammock-shaped pouch that keeps your man parts in place. The waistband is high elasticity and anti-stretch for a comfortable fit.
Save $18.00 USD

Introducing the sleek and stylish Triple Black Trucker's Hat with the iconic TBS logo. This hat is the ultimate accessory for any man who wants to make a bold statement with his fashion. Its sharp design and attention to detail ensure that you'll turn heads wherever you go. Don't miss...
Sold Out

The TBS boxers are made with a super soft, quick-dry mesh that is breathable and light-compressing. The design fits the crotch line and has a 3D hammock-shaped pouch that keeps your man parts in place. The waistband is high elasticity and anti-stretch for a comfortable fit.
Sold Out

One large beard ring in solid brass with the Thor Hammer Rune and our brand logo. In Norse mythology, Thor is the god of thunder and his hammer (called Mjölnir) has the power of lightning. Vikings have been wearing rings in their beard for years, whether for decorative reasons or functionally,...
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The Black Rain scented candle is perfect for creating a relaxing and atmospheric ambiance in any room. Made with a blend of waxes and oils, the candle releases a delicate Black Rain scent when burned. The bamboo lid helps to keep the candle fragrance contained, making it perfect for use...
Save $20.00 USD

Made of PU leather and 420 stainless steel, it is durable and easy to clean. The built-in bottle opener makes it easy to open bottles of beer, wine, or soda.
Save $8.00 USD

The TBS Coffee Mug is the perfect way to show your support for healthy masculine ideals. This ceramic coffee mug features a hand grip and a matte black finish. It holds up to 330ml of your favorite beverage and is microwave and dishwasher-safe.
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Our loyal customers are the reason we're still around, and this T-shirt is a way to show how much your love means. The saga tee signifies the growth of TBS and all the art used in this Tee you can find all over our packaging, scents, and icons. This shirt...
Save $9.00 USD

The F*** PTSD tee is an awesome way to bring awareness, support, and understanding to men who are struggling with mental health. It's perfect because it starts a conversation about what they're going through - no matter how difficult or scary!As symbolized by the many Vikings making up the whole...
Save $9.00 USD

This t-shirt marks the 1-year anniversary of The Midgard Vikings Brotherhood, but more than that, this t-shirt symbolizes the struggles that many men out there have gone through in the past years.The world has gone through an incredible shift, and this has been felt very deeply by men across the...
Save $10.00 USD

Unleash your inner warrior with The Beard Struggle Viking Storm Bandana. Inspired by the relentless spirit of the ancient Vikings, this bandana embodies the raw energy of the tempestuous seas navigated by these legendary seafarers. This Viking Storm bandana, carefully crafted with a blend of modern fabric technology and classic...
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Introducing our Limited Edition Socks, where comfort meets swagger! Each pair of our Limited Edition Socks delivers a punch of unrivaled comfort, courtesy of top-notch materials that treat your feet like royalty. Slip them on and feel the surge of luxury enveloping every step you take
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Be The Viking Your Kid Thinks You Are! This limited-edition apparel combo is specially designed for fathers that want to embody good Viking values and set an excellent example for their kids. Contains: Limited Edition Father's Day Hat Limited Edition Father's Day Tee Tee-Shirt size is standard fit. No need to order larger...
Save $15.00 USD

Introducing the Njord Wallet 3.0, a premium quality wallet that offers the perfect blend of style and functionality. Designed for the modern man, this wallet boasts a spacious interior that can accommodate all your essentials, yet remains slim and compact, making it easy to carry in your pocket. The wallet...
Save $9.00 USD

It was a long and difficult journey, but Ragnar and his army made it to England successfully. This T-shirt is a tribute to their achievement and a reminder that anything is possible if you set your mind to it. This shirt is perfect for those who appreciate history, or for...
Save $9.00 USD

Embrace the Viking spirit with Ragnars Long Sleeve. Showcasing two detailed Viking ships on the back, this shirt symbolizes Norse seafaring strength and exploration. Crafted from premium, breathable fabric, it provides comfort and durability. Minimalist in design, it makes the intricate ship artwork the focal point. A perfect fit for...
Save $15.00 USD

Black Ragnar Printed Cap. Show off this exclusive hand-drawn cap as you go about your day. This cap is sure to impress with the beautiful and intricate artwork featured on the front.
Save $10.00 USD

Add a touch of Nordic flair to your winter style with the Valkyrie Pom-Pom Beanie. Inspired by the powerful female warriors of Viking lore, this women's beanie offers both warmth and a distinct, adventurous style. The cozy pom-pom adds a playful twist, making this beanie a perfect blend of comfort...
Save $15.00 USD

Join us in supporting men's health by sporting this unique black-on-black NOSHAVE hat.
Grow awareness by growing your beard!
Profits from this hat will be donated to men's health charities.
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Metal nose bridge replacement for The Beard Defender Face Mask
Comes with 10 nose bridges.
Save $6.00 USD

PM2.5 filter replacement designed for The Beard Defender Face Mask.
Comes with 25 replacement filters.
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This handmade solid 925 sterling silver ring features a Norse-inspired helm of awe design that is bold and masculine but decidedly modernized with clean lines. A worthy accessory to conquer any day of the week!
No exchanges or returns on rings.
Save $10.00 USD

Improved Design - now with replaceable nose bridges! The Beard Defender has 4 layers of protection to keep your beard looking sharp and safe. With 2 disposable PM2.5 filters that are included with the purchase, you can be assured your beard is protected from foreign particles such as dust, dirt, and other airborne...
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Old money meets new design We already protect your beard, now let's help you take care of your bankroll! Unlike any other wallet - this is the real deal. You can expect to feel genuine leather every time you reach for your cash and don't worry if it's raining or...
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One large beard ring in solid brass with the Thor Hammer Rune and our brand logo. In Norse mythology, Thor is the god of thunder and his hammer (called Mjölnir) has the power of lightning. Vikings have been wearing rings in their beard for years, whether for decorative reasons or functionally,...

Gift Cards never expire and carry no fees.
Redeemable towards any products for The Beard Struggle
Electronically Delivered